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October is breast cancer awareness month, and Pura Vida Bracelets supports breast cancer awareness by donating to Boarding for Breast Cancer (B4BC). Boarding for Breast Cancer is a non-profit foundation that advocates early detection and a healthy, active lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. A portion of the bracelets included below, which Pura Vida are offering to increase breast cancer awareness, will be donated to Boarding for Breast Cancer.